San Francisco, CA (PRWEB) July 29, 2010
This week findings from a recent Anderson Analytics market research study were released that examined the underlying reasons for success of common methods used to stop smoking versus a new online approach. This study compared participants that completed the 42-day “Quit Smoking” program by Habit Changer against participants who used nicotine-replacement therapies or other alternatives to quit or reduce intake of cigarettes. According to the Centers for Disease Control and Prevention (CDCP), roughly 9.2 million smokers attempt to quit annually.1
“It was like a trusted friend, encouraging me to challenge my thinking and habits through random texts and emails each day. I was inspired daily to take a serious look at why I smoked and make a change.”
Overwhelmingly, twice as many respondents (80%) who completed the “Quit Smoking” Habit Changer program reported a positive change in their smoking behavior versus the control group (42%) that employed popular methods other than Habit Changer. A positive change shows that respondents reported quitting smoking entirely or reduced their smoking. On average, Habit Changer respondents reduced their smoking by 13 cigarettes versus eight cigarettes by the control group per day. If an average pack contains 20 cigarettes, on average the Habit Changer group would smoke 1,800 fewer cigarettes or 90 packs less annually than the control group. Looking at the population as a whole, this translates into 95 million less cigarettes.2
The study was comprised of a sample of 340 demographically diverse respondents, smokers, men and women age 20 – 65+, who tried one or more strategies to quit smoking in the last twelve months to test against the effectiveness of Habit Changer’s “Quit Smoking” online program. The final study compared two groups, one comprised of 44 respondents that completed 21 or more days of the Habit Changer 42-day program against one comprised of 31 control respondents that most recently used the following popular methods outside of Habit Changer: quitting cold turkey, using a nicotine patch or gum, trying a non-nicotine medication or counseling, among other current popular strategies.
Other significant findings:
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